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Lip Color Butter in 4 Fresh Tones
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Volumizing Mascara

Jet Black 13 ml / 0.43 fl oz
Rated 4.6 out of 5
Based on 73 reviews
$18

ABOUT: POWER PLAY


THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 


WHY YOU WANT IT: 

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • Strong-hold formula that won’t transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49


P.S.: All about-face products are 100% vegan and cleanly-formulated.


SIZE:  13 ml / 0.43 fl oz

All about-face products are 100% vegan and cleanly-formulated.

810049322908
CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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average rating 4.6 out of 5
Based on 73 reviews
  • 5 Stars
    56 Reviews
  • 4 Stars
    13 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
95% of reviewers would recommend this product to a friend
Customer photos and videos
73 Reviews
Reviewed by jonah l., from Philippines
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Color
Black
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Brown
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Best Mascara ever <3

i love how not only is this volumizing, it was also amazingly had the staying power even into the next day. i haven't cried (LOL or anything) to test if it is smudgeproof but even when i clean it it doesn't budge much, will definitely be my go to mascara once this is and my current ones is done

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Reviewed by Alexandra L., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Top tier mascara!

This mascara stays on, even when I think I'll happy cry it off! I've been looking for a new mascara for years and I've definitely found the one I'll be committed to 💙

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Reviewed by Heather P., from United States
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
Rated 5 out of 5
Review posted

New Favorite

I got this in a merch bag from the Halsey concert; I’m literally never going to not use it. One swipe and you have gorgeous lashes. It’s so light I don’t feel it. I have sensitive eyes and I don’t want to itch them all day with this one. Wore it outside in the rain for 5 hours at a Kendrick Lamar concert and it didn’t smudge. I wear it to work daily with no issues. Love it. Love love. When I clean it off I don’t lose a lot of eyelashes too which has been an issue with some. My lashes feel great after!

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Reviewed by Jeri
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

WATERPROOF!!!

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