Our Story
CREATED BY HALSEY.
Founded by singer and self-taught makeup artist Halsey, about-face was born from — and made for — a diverse, boundary-breaking community of creatives.
We believe in delivering state-of-the-art products at an affordable price, designed with integrity to meet you at every stage of life + self-expression.
We are built on the truth that no one is just one thing. People are complex, layered, messy + beautiful because of it. Self-expression is how we honor that complexity — every vibrant, chaotic, tender + bold side of who we are.
High-performance makeup to empower your inner artist — made to endure wherever the day (or night) takes you.
_ABOUT US
_ARTISTRY DRIVEN
Designed to empower anyone—at any age or skill level—with the tools to express + create.
_HIGH-PERFORMANCE
Cutting-edge formulas built to withstand the heat, sweat + tears.
_MINDFULLY MADE
All of our products are vegan, clean + cruelty-free.