Volumizing Mascara

Jet Black

13 ml / 0.43 fl oz
$18
Description

ABOUT: POWER PLAY


THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 


WHY YOU WANT IT: 

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • Strong-hold formula that won’t transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49


P.S.: All about-face products are 100% vegan and cleanly-formulated.


SIZE:  13 ml / 0.43 fl oz
How-To
Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.
810049322908
Write a Review
average rating 4.6 out of 5
Based on 65 reviews
  • 5 Stars
    49 Reviews
  • 4 Stars
    12 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
94% of reviewers would recommend this product to a friend
Customer photos and videos
Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal Open user-uploaded photo and review in a modal
65 Reviews
Reviewed by Jessica H., from United States
Verified Reviewer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Black
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Brown
When do you like receiving emails?
Late-Afternoon
Rated 5 out of 5
Review posted

My Go To Mascara

I love this mascara and use it daily! It wears amazing by itself and I don't feel the need to use lashes with this mascara unless I am feeling extra. I get fantastic volume and coverage. This mascara performs beautifully with no flaking. The applicator is great for making sure the lashes look fuller, don't clump, and that you are able to cover them where you need with the mascara. The formula is perfect to stay all day. It removes well with an oil cleanser or a cleansing balm. The only negative I could possibly come up with for this mascara is that I desperately need a waterproof version!

Loading...
Was this helpful?
Reviewed by Melissa R., from United States
Verified Buyer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

My go-to mascara

I've tried other mascaras, but nothing looks as amazing as this one does! My lashes always look amazing! Also, if you cry it doesn't come off! So another plus!

Loading...
Was this helpful?
Reviewed by Darcy C., from United States
Verified Buyer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
45 +
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
Rated 5 out of 5
Review posted

Love it

Stays put all day, a little clumpy going on but remedied by being careful to clean the brush off a bit as it comes out of the tube.

Loading...
Was this helpful?
Reviewed by Natalie M., from United States
Verified Buyer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
35 - 44
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Evening
Rated 5 out of 5
Review posted

Volumizing, but also buildable

A little goes a LOOONG way! It hasn't clumped on me yet, and it really defines the lash tips!

Loading...
Was this helpful?