THIS IS: The ultra-plush, comfortable soft-matte lip color that keeps your pout looking lust-filled and just-kissed. The unique, plumping formula guarantees saturated pigment payoff and buttery-smooth wear, leaving lips soft to the touch and naturally flushed.
BREAKING THE NORM: Infused with ingredients that help lips feel smoother, Blurred Matte Lip Plump tingles + cools as it glides on like butter. Packed with powerful pigments that don’t dry down or disappear, but endure throughout the day for buildable, plush coverage that lasts.
MADE WITH:
Bionic Tripeptide: known to stimulate collagen*, visibly reducing lip lines* for smoother*, fuller lips.
AVAILABLE IN: Six plush, saturated shades
Color-matched cap in modular clear base component.
1. Swipe on the saturated lip color, then press lips together to set the formula.
2. Use the lip plump solo for a blurred finish, or line + define the full pout with Matte Fix Lip Liner to complete the look. Want something a little glossier? Top with Light Lock Lip Gloss for a little extra shine.
All about-face products are 100% vegan and cleanly-formulated.
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, CI 77891 (Titanium Dioxide), Menthoxypropanediol, Phenoxyethanol, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, CI 77491 (Iron Oxides), CI 45410 (Red 28 Lake), CI 15850 (Red 6), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides).
the cooling sensation is fun, the wear-time is solid, the pigmentation is great, and the soft blur is soooo delicious
I legitimately have every color of this formula. It is by far my favorite lip if I need something to be comfy but last all day. There is transfer on this when drinking (probably due to the fact I normally pair with gloss) but the magic is the pigment stays behind still. Please come out with more colors!
The best long lasting lipstick I’ve found—the (bad) pic below is after six hours, several beverages, and a bagel. The color is also gorgeous—doesn’t have an orange undertone like most reds but instead a pretty pink one!
I absolutely love the Blurred Matte Lip Plump OPULENT. I wore it several times on several occasions. Best fall color ever.
