5 Stars
WATERPROOF!!!
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Volumizing Mascara
Jet Black
13 ml / 0.43 fl oz
Rated 4.6 out of 5
$18
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ABOUT: POWER PLAY
THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
WHY YOU WANT IT:
- 98% agreed the mascara did not flake*
- 94% confirmed the product wore for up to 14 hours*
- 92% noticed immediately fuller lashes*
- 91% agreed the mascara built dramatic volume*
- 87% agreed lashes looked visibly longer*
- Strong-hold formula that won’t transfer, flake or smudge
- Formulated as an all-in-one primer + mascara
- Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes
*In a consumer study conducted with 35 participants between the ages of 18-49
P.S.: All about-face products are 100% vegan and cleanly-formulated.
SIZE: 13 ml / 0.43 fl oz
All about-face products are 100% vegan and cleanly-formulated.
Volumizing Mascara
ABOUT: POWER PLAY THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes...
CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
__
CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
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CLEANLY-FORMULATED
__
VEGAN
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CRUELTY FREE
__
PLAYS WELL WITH OTHERS
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LINE ARTIST: THE FULL LINEUP
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FAQs
Based on 70 reviews
94%
of reviewers would recommend this product to a friend
Customer photos and videos
70 Reviews
Reviewed by Killian, from United States
Verified Reviewer
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Brown
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Evening
Genuinely so obsessed.
I have tried to many mascaras, I'm a makeup artist and this is probably my all time favorite non-waterproof mascara. And it holds up, she's a beauty. This brand is taking over my makeup collection.
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Reviewed by Adriana D., from United States
Verified Buyer
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Blue
When do you like receiving emails?
Morning
My Favorite Mascara
I love the volume and length this mascara gives my lashes.
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Reviewed by Rebecca B., from United States
Verified Buyer
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Medium-Tan-Olive
Eye Color
Hazel
When do you like receiving emails?
Evening
Buying again!
This is actually my 2nd time buying this, I needed to get another before my first one runs out
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