













Volumizing Mascara
ABOUT: POWER PLAY
THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
WHY YOU WANT IT:
- 98% agreed the mascara did not flake*
- 94% confirmed the product wore for up to 14 hours*
- 92% noticed immediately fuller lashes*
- 91% agreed the mascara built dramatic volume*
- 87% agreed lashes looked visibly longer*
- Strong-hold formula that won’t transfer, flake or smudge
- Formulated as an all-in-one primer + mascara
- Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes
*In a consumer study conducted with 35 participants between the ages of 18-49
P.S.: All about-face products are 100% vegan and cleanly-formulated.
SIZE: 13 ml / 0.43 fl oz
All about-face products are 100% vegan and cleanly-formulated.
we are currently updating our ingredients sections! For further help, please contact help@aboutface.com
PLAYS WELL WITH OTHERS
Best Mascara ever <3
i love how not only is this volumizing, it was also amazingly had the staying power even into the next day. i haven't cried (LOL or anything) to test if it is smudgeproof but even when i clean it it doesn't budge much, will definitely be my go to mascara once this is and my current ones is done
Top tier mascara!
This mascara stays on, even when I think I'll happy cry it off! I've been looking for a new mascara for years and I've definitely found the one I'll be committed to 💙
New Favorite
I got this in a merch bag from the Halsey concert; I’m literally never going to not use it. One swipe and you have gorgeous lashes. It’s so light I don’t feel it. I have sensitive eyes and I don’t want to itch them all day with this one. Wore it outside in the rain for 5 hours at a Kendrick Lamar concert and it didn’t smudge. I wear it to work daily with no issues. Love it. Love love. When I clean it off I don’t lose a lot of eyelashes too which has been an issue with some. My lashes feel great after!