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Lip Color Butter in 4 Fresh Tones
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Paint-It Matte Lip Color

Pigment Saturated Liquid Lip Color 4.5 ml / 0.15 fl oz
Rated 4.5 out of 5
Based on 360 reviews
Select color: Fireside
$8 $5.60

ABOUT: ENDURANCE

THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.

WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.

For a stained, just-bitten look:
Dab a few drops of color to the upper and lower lip, gently pressing the formula into lips using your fingers or a lip brush.

For a precise pout with bold pigment:
1. Moisturize lips with your favorite lip balm to lock in hydration and avoid cracking.
2. Line lips with a corresponding Matte Fix Lip Pencil before applying lip color. For a defined cupid’s bow, draw an “X” with your pencil.
3. Start at the highest point on one side of your lip and draw a diagonal line along the inner curve of your lip. Repeat on the other side.
4. Using the applicator or a lip brush, add lip color.

All about-face products are 100% vegan and cleanly-formulated.

810049320898
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Rated 4.5 out of 5
360 REVIEWS
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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average rating 4.5 out of 5
Based on 360 reviews
  • 5 Stars
    270 Reviews
  • 4 Stars
    41 Reviews
  • 3 Stars
    17 Reviews
  • 2 Stars
    11 Reviews
  • 1 Star
    21 Reviews
87% of reviewers would recommend this product to a friend
360 Reviews
Reviewed by Alexandra L., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Wonderful, rich color

I absolutely adore this! I got the shade fireside, and I've never had a more perfect red lip color that matches me ans my personality so well! It also goes with my name (Ember) so I was super stoked when I found this ❤️‍🔥

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Reviewed by Momo, from United States
Verified Reviewer
I recommend this product
Age Range
35 - 44
Hair Color
Black
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
Rated 5 out of 5
Review posted

I already own 5 shades

This is exactly what I've been waiting for in a liquid matte lipstick. One, alternative colors with a good formula are hard to find. Like, seriously. Two, the RANGE of colors available are phenomenal. Please, please, please keep it up, I'm hooked.

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Reviewed by Katie R., from United States
Verified Buyer
I recommend this product
Age Range
45 +
Skin Tone Range
Medium-Tan-Olive
Eye Color
Green
When do you like receiving emails?
Evening
Rated 5 out of 5
Review posted

Nice

I’m liking this product. Stays in place nicely. I’m not sure yet if I like it as much as its predecessor-but so far so good!

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Reviewed by Fatima
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Such a beautiful red color, very matted!

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