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Lip Color Butter in 4 Fresh Tones
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BLURRED MATTE LIP PLUMP

Soft-Matte Liquid Color 6.0 ml / 0.2 fl oz
Rated 4.8 out of 5
Based on 31 reviews
Select COLOR: SIDE-EYE
Nude Brown
$18$12.60

ABOUT: FLIRTY FINISH

THIS IS: The ultra-plush, comfortable soft-matte lip color that keeps your pout looking lust-filled and just-kissed.  The unique, plumping formula guarantees saturated pigment payoff and buttery-smooth wear, leaving lips soft to the touch and naturally flushed. 

BREAKING THE NORM: Infused with ingredients that help lips feel smoother, Blurred Matte Lip Plump tingles + cools as it glides on like butter. Packed with powerful pigments that don’t dry down or disappear, but endure throughout the day for buildable, plush coverage that lasts.

MADE WITH:

  • Cooling Plumping Agent: gives your lips an extra plumping sensation* for a fuller pout.
  • Bionic Tripeptide: known to stimulate collagen*, visibly reducing lip lines* for smoother*, fuller lips.

AVAILABLE IN: Six plush, saturated shades

Color-matched cap in modular clear base component.

1. Swipe on the saturated lip color, then press lips together to set the formula.

2. Use the lip plump solo for a blurred finish, or line + define the full pout with Matte Fix Lip Liner to complete the look. Want something a little glossier? Top with Light Lock Lip Gloss for a little extra shine.

All about-face products are 100% vegan and cleanly-formulated.

810049327590
CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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average rating 4.8 out of 5
Based on 31 reviews
  • 5 Stars
    28 Reviews
  • 4 Stars
    2 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
97% of reviewers would recommend this product to a friend
Customer photos and videos
31 Reviews
Reviewed by Michelle M., from United States
Verified Buyer
I recommend this product
Age Range
45 +
Hair Color
Black
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Black
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Love!

I live the blurred matte lip plump. I have almost every color. The formula is smooth and not sticky and lasts a long time. These are my faves. I have 54 lipsticks and glosses, so my love for the blurred lip plumps means a lot!

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Reviewed by Kim T. K., from United States
Verified Buyer
I recommend this product
Age Range
45 +
Hair Color
Blonde
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Blue
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

The Bomb!

This lip color makes me feel vital and glamorous. It goes on easily and lasts for hours. It also doesn't dry out my lips!!!

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Reviewed by Ash S., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Color
Blonde
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Grey
Rated 5 out of 5
Review posted

more shades

I really liked the matte formula and the cooling sensation of the lip plumper - I'd love to see more shades released!!!

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Reviewed by Dalyn F., from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Hair Color
Other
Eye Color
Brown
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

Love it!

The color is gorgeous (I have Petit Rogue) and it is SO soft & hydrating. I front a rock band, and this has been my go-to lip the last month's worth of shows. It does transfer some, but by the end of the show my lips still look great!

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