FREE U.S SHIPPING OVER $45
FREE U.S SHIPPING OVER $45
FREE U.S SHIPPING OVER $45
FREE U.S SHIPPING OVER $45
FREE U.S SHIPPING OVER $45
Lip Color Butter in 4 Fresh Tones
SHOP NOW
Shop Now

Search

1994 Volumizing Mascara

Jet Black 13 ml / 0.43 fl oz
Rated 4.6 out of 5
Based on 89 reviews
$19

ABOUT: POWER PLAY


THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 


WHY YOU WANT IT: 

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • Strong-hold formula that won’t transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49


P.S.: All about-face products are 100% vegan and cleanly-formulated.


SIZE:  13 ml / 0.43 fl oz

All about-face products are 100% vegan and cleanly-formulated.

Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate; Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor/Ricin) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover/Trèfle) Flower Extract. B/032323
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
__
average rating 4.6 out of 5
Based on 89 reviews
  • 5 Stars
    68 Reviews
  • 4 Stars
    15 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
93% of reviewers would recommend this product to a friend
Customer photos and videos
89 Reviews
Reviewed by Rachel C., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Best mascara of my life

The first time I swiped this over my lashes even once when I was doing my very first application, I literally gasped aloud. I am not exaggerating: one SINGLE swipe, and it felt like I had waved some sort of magic photoshop wand over my eye and given myself false lashes. Best mascara I have ever used and it's not even close.

Loading...
Was this helpful?
Reviewed by CMS, from United States
Verified Buyer
I recommend this product
Age Range
45 +
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Hazel
When do you like receiving emails?
Late-Afternoon
Rated 5 out of 5
Review posted

Enhances eyelashes

⭐️⭐️⭐️⭐️⭐️The color is pretty, and the gentle wand helps sweep up, separate, and enhance the eyelashes. *I don’t wear fake eyelashes, and I don’t put any liquid on them to try to make them grow.

Loading...
Was this helpful?
Reviewed by Olivia S., from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

so great

honestly some of the best mascara i’ve used. it doesn’t clump which is what i usually have problems with.

Loading...
Was this helpful?
Reviewed by Kristen, from United States
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Color
Brown
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Blue
Rated 5 out of 5
Review posted

Keeps my lashes UP!

Every mascara seems to erase all the work I do with curling my lashes but I was so shocked when they were still curled and flawless hours later! Very easy to remove as well which is great for my sensitive skin.

Loading...
Was this helpful?

Cart(0)

Your bag is empty

Continue shopping