Intense!
This blush is so concentrated I need a single little dot on each cheek to get the flush of color needed. I love how nice it blends out and that I don't feel like I'm wasting product. I might not have chosen the PERFECT shade for myself but that's a me thing. Even though it's not a solid 10/10 on shade-I can still work the blush into a beautiful application. I also don't break out from it (so far) which has always happened to me, so I think this is definitely a repeat buy.