Volumizing Mascara

ABOUT: POWER PLAY

THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 

WHY YOU WANT IT: 

• 98% agreed the mascara did not flake*
• 94% confirmed the product wore for up to 14 hours*
• 92% noticed immediately fuller lashes*
• 91% agreed the mascara built dramatic volume*
• 87% agreed lashes looked visibly longer*
• Strong-hold formula that won’t transfer, flake or smudge
  
• Formulated as an all-in-one primer + mascara
• Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49

P.S.: All about-face products are 100% vegan and cleanly-formulated.

SIZE:  13 ml / 0.43 fl oz

Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.