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Volumizing Mascara

Jet Black 13 ml / 0.43 fl oz
Rated 4.6 out of 5
Based on 87 reviews
$19

ABOUT: POWER PLAY


THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 


WHY YOU WANT IT: 

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • Strong-hold formula that won’t transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49


P.S.: All about-face products are 100% vegan and cleanly-formulated.


SIZE:  13 ml / 0.43 fl oz

All about-face products are 100% vegan and cleanly-formulated.

Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate; Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor/Ricin) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover/Trèfle) Flower Extract. B/032323
CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
__
CLEANLY-FORMULATED
__
VEGAN
__
CRUELTY FREE
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CLEANLY-FORMULATED
__
VEGAN
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CRUELTY FREE
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average rating 4.6 out of 5
Based on 87 reviews
  • 5 Stars
    66 Reviews
  • 4 Stars
    15 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
93% of reviewers would recommend this product to a friend
Customer photos and videos
87 Reviews
Reviewed by Olivia S., from United States
Verified Buyer
I recommend this product
Age Range
18 - 24
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

so great

honestly some of the best mascara i’ve used. it doesn’t clump which is what i usually have problems with.

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Reviewed by Kristen, from United States
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Color
Brown
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Blue
Rated 5 out of 5
Review posted

Keeps my lashes UP!

Every mascara seems to erase all the work I do with curling my lashes but I was so shocked when they were still curled and flawless hours later! Very easy to remove as well which is great for my sensitive skin.

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Reviewed by Tiera J., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Color
Brown
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

My favorite mascara

The only mascara I wear! It’s coats each lash with out clumping and gives a slight curl to the tips of your lashes! Can also be layered (within dry time) for a more dramatic look!

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Reviewed by Angela, from United States
Verified Reviewer
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Brown
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

Great mascara

Not sure if the pic does any justice but the mascara lasts sooooo long. Lately I’ve been having an issue with mascaras mixing with my eye cream & bleeding all over my makeup: making it not last as long. This mascara gives my lashes a cute curl & lasts so long!!!!

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