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Lip Color Butter in 4 Fresh Tones
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BLURRED MATTE LIP PLUMP

Soft-Matte Liquid Color 6.0 ml / 0.2 fl oz
Rated 4.6 out of 5
Based on 65 reviews
Select COLOR: COQUETTE
Soft Pink
$19

THIS IS: The ultra-plush, comfortable soft-matte lip color that keeps your pout looking lust-filled and just-kissed.  The unique, plumping formula guarantees saturated pigment payoff and buttery-smooth wear, leaving lips soft to the touch and naturally flushed. 

BREAKING THE NORM: Infused with ingredients that help lips feel smoother, Blurred Matte Lip Plump tingles + cools as it glides on like butter. Packed with powerful pigments that don’t dry down or disappear, but endure throughout the day for buildable, plush coverage that lasts.

MADE WITH:

  • Cooling Plumping Agent: gives your lips an extra plumping sensation* for a fuller pout.
  • Bionic Tripeptide: known to stimulate collagen*, visibly reducing lip lines* for smoother*, fuller lips.

AVAILABLE IN: Six plush, saturated shades

Color-matched cap in modular clear base component.

1. Swipe on the saturated lip color, then press lips together to set the formula.

2. Use the lip plump solo for a blurred finish, or line + define the full pout with Matte Fix Lip Liner to complete the look. Want something a little glossier? Top with Light Lock Lip Gloss for a little extra shine.

All about-face products are 100% vegan and cleanly-formulated.

Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, CI 77891 (Titanium Dioxide), Menthoxypropanediol, Phenoxyethanol, Trimethylsiloxysilicate, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, CI 77491 (Iron Oxides), CI 45410 (Red 28 Lake), CI 15850 (Red 6), CI 77499 (Iron Oxides), CI 77492 (Iron Oxides).

CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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CLEANLY-FORMULATED
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VEGAN
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CRUELTY FREE
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average rating 4.6 out of 5
Based on 65 reviews
  • 5 Stars
    50 Reviews
  • 4 Stars
    10 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    2 Reviews
  • 1 Star
    2 Reviews
92% of reviewers would recommend this product to a friend
Customer photos and videos
65 Reviews
Reviewed by Elizabeth G., from United States
Verified Buyer
I recommend this product
Age Range
45 +
Hair Color
Blonde
Skin Tone Range
Medium-Tan-Olive
Eye Color
Hazel
When do you like receiving emails?
Afternoon
Rated 5 out of 5
Review posted

LOVE this formula,,,I just wish there was an orangey peach nude

I love this in Side Eye...it's a warm honey-ish nude/tan...I do wish there were a color like it but with the tiniest bit of orange or apricot to it. I like Kismet too, but it's a bit too bright-ish pink for me and doesn't have enough peach/orange to it, so Side Eye is the closest to what I like. And FYI, the lip liner color Incinerate looks amazing with Side Eye!

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Reviewed by Sarah M. E., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
Hair Color
Brown
Skin Tone Range
Medium-Tan-Olive
Eye Color
Brown
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

Chef's Kiss 💋

This matte, color, and formula are lovely!

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Reviewed by Tara B., from United States
Verified Buyer
I recommend this product
Age Range
25 - 34
Hair Color
Black
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Brown
Rated 5 out of 5
Review posted

Would love this formula in more shades

Its a very comfortable formula and the plumping isn't too spicy

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Reviewed by Rene
I recommend this product
Rated 5 out of 5
Review posted

5 Stars

Love love love this stuff! Beautiful formula. Beautiful color. Matte. Lingwearing. Not transfer proof.

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