ABOUT: POWER PLAY
THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
WHY YOU WANT IT:
*In a consumer study conducted with 35 participants between the ages of 18-49
P.S.: All about-face products are 100% vegan and cleanly-formulated.
All about-face products are 100% vegan and cleanly-formulated.
This mascara stays on, even when I think I'll happy cry it off! I've been looking for a new mascara for years and I've definitely found the one I'll be committed to 💙
I got this in a merch bag from the Halsey concert; I’m literally never going to not use it. One swipe and you have gorgeous lashes. It’s so light I don’t feel it. I have sensitive eyes and I don’t want to itch them all day with this one. Wore it outside in the rain for 5 hours at a Kendrick Lamar concert and it didn’t smudge. I wear it to work daily with no issues. Love it. Love love. When I clean it off I don’t lose a lot of eyelashes too which has been an issue with some. My lashes feel great after!
WATERPROOF!!!
I have tried to many mascaras, I'm a makeup artist and this is probably my all time favorite non-waterproof mascara. And it holds up, she's a beauty. This brand is taking over my makeup collection.
