ABOUT: POWER PLAY
THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.
WHY YOU WANT IT:
*In a consumer study conducted with 35 participants between the ages of 18-49
P.S.: All about-face products are 100% vegan and cleanly-formulated.
Stays put all day, a little clumpy going on but remedied by being careful to clean the brush off a bit as it comes out of the tube.
A little goes a LOOONG way! It hasn't clumped on me yet, and it really defines the lash tips!
Best mascara ever, hands-down
I’ve been using the About Face Volumizing Mascara and I’m impressed by how easy it is to apply. One coat provides an immediate, wearable look that gives my lashes a noticeable boost. The formula doesn’t flake throughout the day, and I love that it stays put without transferring to my skin. It makes my lashes look bigger and fuller, which is exactly what I want in a mascara. The first application felt exactly what that first application of Great Lash Maybelline in high school felt like.
The only downside is that it’s a bit tricky to remove, and I do wish there was a waterproof option for those long days or humid weather. For me, I have some eye sensitivities that make eye makeup run so a waterproof option helps me guarantee my look is lasting the entire day. Overall, it’s a fantastic mascara for volume and staying power, and I’d definitely recommend it for anyone who wants fuller lashes with minimal effort!
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