What makes about-face different from other beauty brands?
about-face delivers high performing, richly pigmented formulas that are built to last, with the intention of providing you with the tools for ultimate self exploration and expression.

We are built on the truth that no one is just one thing. Humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming their greatest selves. So we make products that are hardworking over hype, and designed to celebrate every version of us. The ones we end up being, and all of the experimental versions along the way…
Added bonus - all products are vegan and cruelty-free.

When will we get new about-face products?!
We are always coming up with new products and shades to share with you - Sign up for emails, and keep an eye on all of our platforms to stay posted on all of the things. Don't be shy either, we want to hear what you want - tell us about it at help@aboutface.com or drop us a note on social.

I have a question I don’t see here...
We are all about staying connected to you. Email us at help@aboutface.com and we will get back to you ASAP.

Where is about-face headquartered?
about-face is headquartered in california our business address is:
HAS Beauty LLC
12100 Wilshire Blvd
Suite 1150
Los Angeles, CA 90025
Please feel free to reach us for any questions at help@aboutface.com.