Volumizing Mascara

Jet Black

13 ml / 0.43 fl oz
$18
Description

ABOUT: POWER PLAY


THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 


WHY YOU WANT IT: 

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • Strong-hold formula that won’t transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes

*In a consumer study conducted with 35 participants between the ages of 18-49


P.S.: All about-face products are 100% vegan and cleanly-formulated.


SIZE:  13 ml / 0.43 fl oz
How-To
Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.
810049322908
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average rating 4.6 out of 5
Based on 69 reviews
  • 5 Stars
    52 Reviews
  • 4 Stars
    13 Reviews
  • 3 Stars
    0 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    3 Reviews
94% of reviewers would recommend this product to a friend
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69 Reviews
Reviewed by Killian, from United States
Verified Reviewer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Brown
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Hazel
When do you like receiving emails?
Evening
Rated 5 out of 5
Review posted

Genuinely so obsessed.

I have tried to many mascaras, I'm a makeup artist and this is probably my all time favorite non-waterproof mascara. And it holds up, she's a beauty. This brand is taking over my makeup collection.

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Reviewed by Adriana D., from United States
Verified Buyer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Blue
When do you like receiving emails?
Morning
Rated 5 out of 5
Review posted

My Favorite Mascara

I love the volume and length this mascara gives my lashes.

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Reviewed by Rebecca B., from United States
Verified Buyer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Other
Skin Tone Range
Medium-Tan-Olive
Eye Color
Hazel
When do you like receiving emails?
Evening
Rated 5 out of 5
Review posted

Buying again!

This is actually my 2nd time buying this, I needed to get another before my first one runs out

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Reviewed by Jessica H., from United States
Verified Reviewer
Volumizing Mascara
Reviewing
Volumizing Mascara
I recommend this product
Age Range
25 - 34
Hair Color
Black
Skin Tone Range
Porcelain-Fair-Light
Eye Color
Brown
When do you like receiving emails?
Late-Afternoon
Rated 5 out of 5
Review posted

My Go To Mascara

I love this mascara and use it daily! It wears amazing by itself and I don't feel the need to use lashes with this mascara unless I am feeling extra. I get fantastic volume and coverage. This mascara performs beautifully with no flaking. The applicator is great for making sure the lashes look fuller, don't clump, and that you are able to cover them where you need with the mascara. The formula is perfect to stay all day. It removes well with an oil cleanser or a cleansing balm. The only negative I could possibly come up with for this mascara is that I desperately need a waterproof version!

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