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Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWHY YOU WANT IT: \u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e98% agreed the mascara did not flake*\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e94% confirmed the product wore for up to 14 hours*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e92% noticed immediately fuller lashes*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e91% agreed the mascara built dramatic volume*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e87% agreed lashes looked visibly longer*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eStrong-hold formula that won’t transfer, flake or smudge\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFormulated as an all-in-one primer + mascara\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cstrong\u003eInfused with:\u003c\/strong\u003e Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e*In a consumer study conducted with 35 participants between the ages of 18-49\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eP.S.:\u003c\/b\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAll about-face products are 100% vegan and cleanly-formulated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSIZE\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e:  13 ml \/ 0.43 fl oz\u003c\/span\u003e","brand":"about-face","offers":[{"title":"Default Title","offer_id":41397747253388,"sku":"810049322908","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0370\/6064\/0908\/products\/MascaraOpen_531x708_Swatch.webp?v=1764725739"},{"product_id":"smokestick","title":"Smokestick","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eABOUT: \u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eFOOLPROOF SMOKED\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTHIS IS:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e A dual-ended, 2-in-1 creamy shadow stick-and-powder eyeshadow combo designed to create a seamless smokey eye, effortlessly. 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